GIOVANNI L.A. Hold Strong Styling Gel

After years of exposure to harsh chemicals, Arthur’s hands start to react. …He begins exploring the possibility of his own full line of professional hair care products, when no others could be found. With only three employees and 12 products, the company is off on a wild ride…selling to studio salons at A vision to create a fashion-forward company to meet the needs of the natural consumer is birthed. Giovanni’s innovation offers the natural consumer a world of sophistication never before seen in the natural channel, catapulting Giovanni to the Giovanni’s passion for hair care and his desire to constantly try new things drives continued innovation. A commitment to high-quality ingredients and performance has given Giovanni a reputation for In 2025 Giovanni Eco Chic Beauty, The Hair Care Brand of the Entertainment Industry, achieved its own version of an "E.G.O.T," as the only hair care brand chosen backstage at the